Whether it’s strictly business-related or a vehicle for your personal creativity, your website needs a good domain name. The better the domain name, the more likely it is to make a lasting impression on first-time visitors. Unfortunately, when deciding on a domain name, many people simply choose the first thing that comes to mind or the first available name that’s relatively close to their top choice. To ensure that your new site is equipped with the right domain name, put the following tips to good use.

1. Opt for Shortness

Although a small handful of successful websites boast lengthy domain names, these cases represent the exception as opposed to the rule. If you’re hoping for your site to be a success right out of the gate, it’s in your best interest to choose a name that’s short, catchy and memorable. For best results, opt for names that are no longer than three words. If you run into trouble coming up with solid names, consider enlisting the aid of a seasoned web marketing company.

2. Have a List of Backups Ready to Go

There’s a very good chance that your first choice of domain name is already claimed – which is why it doesn’t pay to get too attached to one name. Fortunately, confirming which domain names are currently available couldn’t be easier. Register.com enables visitors to check available domain names in a simple and hassle-free manner. To make the name selection process even more convenient, Register.com also provides visitors whose first choices are taken with lists of available alternatives.

3. Avoid Confusion with Existing Sites

In the interest of creating a unique brand, site owners should work to minimize confusion with existing websites when deciding on domain names. To this end, make sure to avoid purchasing a domain name that’s very similar to one that’s currently in use. This increases the likelihood of your visitors confusing your site with another one, ultimately making it more difficult for you to develop and promote your site as something wholly unique.

Your choice of domain name is more important than you may think. While the right name can make a positive impression on prospective visitors, the wrong one can ensure that your site is quickly forgotten. Luckily, selecting a good name doesn’t have to be an uphill battle. Utilizing the pointers discussed above can effectively take the hassle out of selecting domain names.