April 14, 2024

Afrispa

Epicurean computer & technology

Highest ROI Digital Marketing Strategies

How to measure a return on investment for a digital marketing campaign -  Quora

Getting the highest ROI percentage is usually one of the top-three points for marketers both seasoned and new to the business. Here are some tips on which avenues can majorly improve your ROI, as well as set the pace for what you can expect at each level of marketing.

Email Marketing

The easiest route for a high ROI is email marketing. However, this one can be tricky. Be sure to be careful with your email marketing list to ensure that you don’t get tripped up with any spam flags. These can be crushers for strong marketing campaigns, so make sure to avoid getting flagged for spam at all costs. If the user opts into your newsletter however, and does get the content they asked for, this is where the high ROI comes into play. Newsletters and basic marketing on email can be highly effective and overwhelm the extremely low cost to create them.

Google Ads

Although the investment is far higher, so are the results. Google Ads are extremely effective in gaining immediate business and traction to your business online. However, these do not improve you SEO rankings in the long run. They will get you more business today, but not prepare you best for the long haul. If you are already established as a business and just want more, this is a fantastic avenue for you to get a high ROI. However, if you are just starting out and have a low budget, SEO is a better option for the long haul.

SEO

SEO will take longer to get going, as well as seeing a high ROI. However, once it is running optimally, you will see fantastic results.

To get started on any route of digital marketing, give us a call today. We’ll take into account your situation, what your goals and expectations are, and then make a plan for you. We’re really looking forward to speaking with you.