March 5, 2024


Epicurean computer & technology

Software Developer Got TikTok Following by Testing Algorithm Theories


  • Felecia Coleman is a former computer software developer who served establish the app for a key US financial institution.
  • She’s obtained a TikTok following by testing her theories all around the platform’s algorithm.
  • In a couple months, she’s developed her account to about 245,000 followers.

Felecia Coleman, a 30-yr-aged previous program developer, has spent the final couple of months systematically hypothesizing and testing theories about TikTok, and in the procedure has grown her web site from to 245,000 followers.

More than the previous thirty day period, Coleman has been sharing insights and theories she has about TikTok. Even though she hasn’t been in a position to verify those people theories with TikTok, her followers are keen to know more about the platform’s mysterious algorithm. Coleman thinks her TikTok advancement has been assisted by her emphasis on elements like engagement ratios, frequency of putting up, and online video duration.

A spokesperson for TikTok did not directly answer to Coleman’s theories, but directed Insider to the company’s weblog publish about its recommendation process.

The post says suggestions are “centered on a selection of factors,” which involve “user interactions” “movie information” like “captions, seems, and hashtags” and other inputs.

Coleman thinks publishing frequently, and likes and reviews, helped her get a subsequent

Screenshot of Felecia Coleman's TikTok grid

TikTok / @FeleciaForTheWin

Coleman did not straight away discover achievement on TikTok.

“I to start with downloaded TikTok in November 2021, and I went into it with a approach that I preferred it to operate. I was putting up outfits, I was exhibiting my condominium, I required to keep it tremendous straightforward,” Coleman reported, adding that at first she posted a video clip or two a working day, and averaged about 100 sights per video clip. “But almost nothing was working.” 

Then, in mid-January, she said she stumbled upon an additional user’s video clip on her For You site that proposed publishing about 10 video clips a day to pace up the course of action of the algorithm flagging or getting your movies. She claimed she commenced dedicating 4 hours a working day to producing and submitting 10 videos, and was flabbergasted that it appeared to do the job.

“In two weeks I experienced 10,000 followers,” she reported. “I was shocked. Following that, I commenced to think about [growth] deliberately.”

When asked, the TikTok spokesperson pointed to a company blog site titled “5 suggestions for TikTok creators” that suggests putting up frequency will not effect — positively or negatively — how a video clip is picked out for the FYP. 

“The total of movies you write-up won’t effect how your information is suggested in the For You feed, and views differ from online video to video clip,” the blog suggests.

Nevertheless, statistically speaking, putting up much more movies suggests a bigger chance of receiving on the FYP. That is in particular correct if TikTok is just not punishing you for submitting usually.

Coleman also thinks engagement ratio is a vital aspect in the algorithm and that the views-to-likes ratio demands to be at minimum 10% and likes-to-remarks demands to be at the very least 2% for a article to spread greatly.

Coleman takes a developer’s strategy to TikTok 

Coleman beforehand labored on an application at a big US bank, wherever she explained the crux of her job was changing and testing many codes.

She’s utilized this believed method when testing what performs on TikTok, which includes all-around video clip length.  

In previous months, she reported her video clips more than two minutes very long seemed to carry out better than films beneath one moment extensive. Nevertheless, in the past several weeks, she mentioned she’d observed a dip in sights in her movies over two minutes, while her video clips underneath a single moment experienced received views.

“As my adhering to got greater I reduce back, and I began carrying out two or 3 films a working day all of them are above two minutes prolonged,” she explained. “But over the very last a few weeks, none of people videos have been above obtaining 10,000 views. So I said, ‘Let’s do an A/B test.'”

She started publishing two video clips on the very same subject: one particular close to three minutes lengthy, and one more below just one minute extended. She said the one particular that was underneath 1 minute acquired 17,000 sights, when the longer one particular got fewer than 10,000 sights.

When asked about this observation from Coleman, the TikTok spokesperson explained “look at time” — fairly than length — was a superior analyzing element in regardless of whether a video clip receives pushed to the FYP, pointing to this line in the business website: “Our advice procedure can take observe time as a sign that people are making the most of your content.”

In general, mainly because Coleman has developed a sizable viewers in a shorter time, she stated she slash back again on the growth tests and is discovering how she can pair her track record in coding with her newfound spotlight on TikTok.

“Persons emailing me expressing they would shell out me just to demonstrate to them anything I know,” she said, laughing. “I was like, sure, but I am not a TikTok marketing person. I am a software program engineer that has a perspective.”


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