The Advantages and Disadvantages of Setting up A Blog Instead of a Website Part II

Yet another advantage of blogs in that it has a function which allows other people to comment on your space. This is a great way to get good feedback and a wonderful system of give and take wherein your customers can tell you about their reactions to the content of your page and you adjust it accordingly. More professional blogs call this as a sign of trust, because you rely on your audience to provide you with constructive criticism and they expect you to change your content when needed.

Let us now move on to the cons aspect of our discussion. We have already stated that there are some people who really do not have a lot of valuable things to say, so this is a starter con. Good business blogs are difficult to find because only a few bloggers out there can dish out easily understandable text that will catch the interest of the public and move them to action. Anyone can start a blog, but the real work comes when it is time to maintain it. And while blogs make for free advertising and marketing, one should also key in the time factor of writing your content. Writing can be a very time-consuming task, especially if you are not used to it or if you are really dead set on making it sound really good. Should you fail to update your blog with good quality content, and then you run the risk of losing valuable points for reputation.

While hiring a professional writer to regularly update your organization’s blog with good quality content is a good move on your part, this will again cost you some valuable income. Only do this when you feel that you have generated a following big enough to offset the costs of hiring a professional writer.