Why is a website essential for content marketing and branding?
Are social media platforms rendering websites obsolete?
Due to the arrival of new technology, such as social media platforms, some businesses have put their website on the back burner as they concentrate on growing their presence across these other various other platforms.
Businesses of all sizes are taking this approach of getting their content out to the masses in every possible way. They think this is the answer to a successful marketing approach. Where does this leave websites? Many people have been saying that websites are doomed for years and that social media platforms such as Instagram, Facebook and TikTok have made them obsolete.
However, many experts believe you need different content for different platforms and audiences. Although social media platforms are a great marketing tool for growing your business, most users still look up your website before interacting with your company.
Content and consistency are key
The key to a successful marketing approach is to be consistent. Your company should use your website to strengthen your brand identity by providing compelling messages and powerful visuals that help to create and maintain a long-lasting brand.
Content is king, and the best thing about your website content is its evergreen. Posting something to social media gets pushed down your profile every time you upload something new. However, websites and search engines use it to continue answering customer queries long into the future. The more content you have on your website, the stronger your online presence will be, and the likelihood that a customer will visit your site is increased.
How does web design impact your audience and your business?
- Most businesses have a website.
- Because most businesses have a website, it is odd when you look for a company online and they don’t have one. So you can’t afford to have a website for your business. If a potential client is looking for a company in your area or niche, and they can’t find your website, there is a good chance they will choose one of your competitors that do.
- It will benefit your search engine optimisation (SEO) approach.
- Google performs over 8.5 billion search queries is every day. You need to ensure that your website provides value to users and answers their questions, whether about a product, service or topic.
- Creates a solid first impression.
- First impressions are quick to gain and hard to lose, so make sure the first impression of your business is good. Creating great first impressions can achieve this with a modern website design.
- It increases your audience’s confidence in you.
- Having a solid website helps to build your customer’s confidence in you.
- It helps to produce brand consistency.
- Often websites are the first part of your brand a potential customer will see. Building your brand, logos, and business cards is a great starting point.
Websites still play a crucial role in marketing.
The key takeaway is that websites will continue to be essential to businesses wanting to use different platforms to publish their content. Your website can operate as a hub and every other platform acting as a spoke pointing back to the website, this is often referred to by marketers as a wheel. Our style of thinking has altered to accept information from many sources that serves a variety of purposes and objectives. Recognising that the website is one of those platforms, and an important one at that, is imperative.
Contact us today if you want to find out how to build your branding through excellent website design. We are experts in branding and website design and help businesses make a solid online presence through a website that will surely get noticed.
