Chicken Marketing Summit highlights the digital consumer

Today’s customers guide a lifestyle that is ever more digital. From curbside pickup to on the net supply, it’s no question that ecommerce is one of the quickest escalating segments when it will come to protein buys. 

The 2022 Rooster Marketing Summit, scheduled for July 25-27, at the Château Élan in Braselton, Ga, presents the most current details and insights to help the chicken field and poultry consumers comprehend the means buyers shop and how to leverage know-how to attain them. 

A collection of instructional periods will aim on this year’s theme, “Accelerating your electronic connection with customers.”

Agenda preview:

• Keynote: Positioning rooster in the publish pandemic current market – By Maeve Webster, president, Menu Matters
• How will people solution the problem, ‘What’s for dinner?’ – By Sarah Havala, Cleveland Exploration
• How will digital need improve retail buyer behaviors? – By Jennifer Bartashus, senior analyst, Bloomberg Intelligence
• Ghost kitchens, shipping apps and staffing problems: What’s on the menu? – By Kelley Fechner, director, client answers, Datassential
• Today’s hen buyer expects an omnichannel knowledge – By Danette Amstein, co-founder and controlling principal, Midan Marketing

The 2022 Chicken Marketing Summit provides hen product sales, marketing, offer chain and product growth/culinary pros the resources they have to have to hook up on what’s next with consumers on-line, trying to keep hen as the protein at the middle of the plate. It provides a blend of schooling presentations and networking options, which includes the selection to take part in the yearly Monthly bill Roenigk Chick Marketing Summit golfing tournament.

The once-a-year event is geared toward the passions of poultry marketing and profits executives supermarket/c-keep and foodservice – consumers, manufacturer entrepreneurs, and culinary/product or service growth allied sector income and marketing executives, distributors and far more. 

Registration is now open. For much more information and facts, go to www.chickenmarketingsummit.com.  

The 2022 Chicken Marketing Summit is introduced by WATT Worldwide Media in collaboration with the Nationwide Hen Council. The once-a-year occasion continues to be a member advantage for NCC processor and allied member firms, as perfectly as users of the Countrywide Protein and Meals Distributors Association.