Most bloggers today are learning or would already have RSS feeds embedded on their blogs. RSS feed is one of the most valuable tools for increasing traffic and exposure to a blog. RSS stands for ‘Really Simple Syndication’ and it is exactly what the name promises; a simple way to syndicate your blog to thousands of readers.
In short, RSS utilizes a programming language, XML, to advertise every new post on a blog. Either the entire post or a summary of it is distributed (or “syndicated”) instantly so readers know something new is on the blog and with that, new readers get to discover the blog.
There are a variety of ways blog posts can be syndicated. Syndication could have been done by other website owners, who found the blog post interesting or relevant to their niche. They in turn, then, have the blog post posted it on their own website. Most blogs would have wait a long time for this kind of syndication to happen. That is why most bloggers use a smarter and more efficient way. They syndicate their content be means of a feed reader program.
Distributing word of a new post through a feed reader exposes the content to a wider pool of people in a very short period of time.
When using a feed reader, bloggers do not have to wait for other sites to find their content or even to find their content relevant. They can actually distribute it themselves. People, who have read the blogger’s post via the feed reader, enjoy the read or find the post interesting will then visit the site and become regular readers.
Many good, interesting blogs lose readers due to the fact that readers, themselves simply forget to go back and check for updated information. This is a frustrating fact for bloggers. However, with the use of RSS feed, the problem is fixed. Readers get a notification whenever there is something new on a particular blog. You could think of the notification as a reminder to check out the blog again.
Readers often take an interest in more blogs than they can realistically keep track of. If that is so, RSS feed readers come in as a very useful tool allowing such readers to track hundreds of blogs since they do not have to click on each of them to see if there is new content posted. They now get notices through the feed and easily get the information they are interested in within a short period of time.
In the current context of today, most bloggers are falling in line with RSS feeds. They are making that button available on their websites so interested readers could sign up and get notifications of new content on their great blog. These buttons either read XML or RSS are popping up even on the popular web sites all across the internet.