December 9, 2023


Epicurean computer & technology

Irish researchers to lead €9m metaverse XR project aimed at media sector

Irish researchers to lead €9m metaverse XR project aimed at media sector

Lecturers from TUS, TCD and Irish enterprise VRAI be part of a multinational consortium who will emphasis on making use of XR tech for material generation and use.

A new EU-funded, Irish-dependent job aims to leverage the so-named ‘metaverse’ – or prolonged reality (XR) tech – to reward the media and arts sectors.

Prolonged reality (XR) refers to the thought of a 3D net and it underpins the ideas powering ‘the metaverse’.

The €9m Transmixr task is to be led out of the Technological University of the Shannon (TUS). It will bring jointly a consortium of researchers, design and style companions and media providers from 19 countries.

Transmixr is currently being funded by the EU’s Horizon Europe fund, which is focused to new systems and innovation. It will focus on supporting remote collaboration techniques among media and articles creators who use XR, as properly as delivering an avenue for use of XR media encounters.

Dr Niall Murray, the TUS-based mostly coordinator of Transmixr, claimed it would “ignite the immersive media sector by enabling new narrative visions”. Murray is based mostly at the university’s Athlone campus. He is also an investigator performing with Science Foundation Ireland’s (SFI) Adapt Centre.

“Transmixr is a incredibly enjoyable task that will make a suite of person-centric technologies to assistance the creation, intake and understanding of new media experiences in dispersed, collaborative and immersive strategies,” said Murray, incorporating that the venture would be “underpinned by the convergence of AI and XR”.

In accordance to Murray, the new XR tech will be evaluated and knowledgeable by genuine conclusion customers.

The project will see the enhancement and screening of 4 pilots that provide the vision of future media encounters to everyday living across information media, broadcasting, carrying out arts and cultural heritage.

The undertaking will operate for three many years, with its kick-off meeting scheduled to acquire location in Athlone on 25 and 26 of October. As part of its role in primary it, TUS will be looking at human-centric AI for XR audience understanding.

Murray claimed that a critical strength of the Transmixr task consortium is its interdisciplinary character, “bringing complementary technological, methodological and area expertise alongside one another to create impactful remedies for the resourceful and lifestyle sectors.”

The other Irish associates included in Transmixr are Dublin-dependent VRAI and Trinity Faculty Dublin. VRAI not too long ago designed a new programme for schooling defence and army professionals using VR and metaverse tech.

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