Nike to Open Technology Center in Atlanta as It Continues to Focus on Digital

Nike is opening a new technology centre in Atlanta as component of its electronic transformation and immediate-to-buyer technique.

In a assertion on Thursday, Nike explained it selected Atlanta because of “its solid connection to sport, as well as the city’s wealth of experienced and assorted tech talent – both in the non-public and community sectors – and all the terrific universities in the location.”

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As element of this new workplace, Nike stated it is launching three “Centers of Excellence” focused on disciplines that are specifically strong in the region like logistics and offer chain, which Nike is applying to accelerate its digital-initial source chain technique. Nike extra that the middle will also concentration on cybersecurity and will build an East Coast cybersecurity command heart. The facility will also investigate artificial intelligence and device finding out to assistance reimagine consumer ordeals.

The Atlanta technologies center will be positioned in West Midtown and is anticipated to open up in early 2023. Till then all workers will perform remotely, Nike said.

The center will be led by Dr. Mona-Lisa Pinkney, a senior technological innovation leader in company details protection. At Nike, Dr. Pinkney is the co-founder of the Black Workers in Technologies Community (BEiT) and also aids generate the Girls in CyberSecurity (WiCyS), launching the Oregon Affiliate and serving on the WiCys Conference System Committee and the Racial Equity Committee.

“This subsequent chapter in my vocation at Nike feels like coming household, by getting able to return to the South, and not far too far from my house point out of North Carolina,” reported Dr. Pinkney. “I’m energized to direct the Nike Atlanta Know-how Middle, where by we’ll do the job on cutting-edge know-how and innovation initiatives that go the globe ahead by way of sport.”

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As Nike pushes forward on its shared motivation to redefine the long run of activity and buyer activities, engineering is additional essential than at any time, Nike extra in its assertion. “Our engineering groups are doing work on the next technology of platforms, products and solutions, and activities with the goal of going persons into motion to build a much better entire world,” the business extra.

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