March 4, 2024


Epicurean computer & technology

Prisma Campaigns and Bankjoy Partner to Power Up Digital Channels as a Marketing Asset for Credit Unions and Community Banks


New integration allows credit rating unions and neighborhood banking companies to drive focused marketing delivers as a result of their cellular and online banking channels and a lot more.

BOSTON – April 12, 2022 – (

Today, Prisma Strategies, a marketing automation system exclusively made for monetary establishments, has declared a new partnership with Bankjoy, a foremost end-to-end electronic assistance ecosystem for credit unions and local community banking institutions.

Bankjoy 2. system, launched in December 2021, includes an integration with Prisma Strategies to empower economic establishments to get complete gain of their digital channels though running multi-channel, onboarding and cross-marketing campaigns. 

Most credit rating unions and local community banking companies come across leveraging their knowledge and their on-line and mobile banking channels to push pertinent marketing gives to customers to be a great problem. It demands manual, useful resource-consuming processes that are not scalable, at the very least not in a way that can take care of segmentation and concentrating on. But as electronic mail marketing is ever more affected by saturation and absence of rely on that decreased its shipping, open up and click on-by way of fees, working with electronic channels for marketing gives, becomes important.

“After examining other marketing platforms, Prisma stood over the relaxation,” mentioned Michael Duncan, CEO of Bankjoy. “We partnered with Prisma due to the fact they offer you the person-helpful however effective performance our buyers have been inquiring for—such as creating and executing multi-channel strategies by using a central repository and personalizing messages, and significantly far more.”

Established in 2015, Bankjoy is turning out to be recognised in the banking realm for creating wonderful merchandise with highly developed characteristics, easy navigation, modern day glimpse and really feel, and world-course consumer encounters formed by conversing to end users.

“We are impressed by Bankjoy’s fresh technique to banking technological innovation and their motivation to creating exquisite, powerful, and straightforward-to-use solutions. This, and the values we share as youthful firms, have drawn us to type a partnership that can speedily transform the way credit rating unions do business, enabling them to come to be tech-driven and electronic-initially,” mentioned Felipe Gil, CEO of Prisma Campaigns. “The reaction so considerably has been pretty good. We’re thrilled to see that so numerous credit score unions are completely ready to up grade their digital marketing abilities with this integration.”

About Bankjoy

Detroit-primarily based FinTech, Bankjoy, delivers modern day banking engineering, including membership application, on line banking, mobile banking, on the web financial loan application, conversational AI, statements and a lot more. The business prides itself on developing wonderful goods with advanced features, very simple navigation, modern appear and experience, and earth-course consumer encounters shaped by talking to end users. Bankjoy is a Y Combinator-, Bessemer Enterprise Husband or wife- and CheckAlt-backed business. For far more details, take a look at

About Prisma Campaigns

Prisma Campaigns is a marketing platform intended for economic establishments. Selected as CUNA Strategic Services’ desired remedy for marketing automation, Prisma aids economic establishments raise loyalty and improve share of wallet by individualized marketing campaigns that travel genuine benefit. For much more data on how Prisma Strategies and Bankjoy integration can help your credit rating union grow even though enhancing your member experience, speak to the Prisma staff at [email protected] or visit

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Prisma Campaigns and Bankjoy Companion to Power Up Electronic Channels as a Marketing Asset for Credit score Unions and Local community Banking companies


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