What is the value of email tracking and activity?

Email Tracking: How Does It Work?

Software often attaches an invisible pixel picture to each message to trace emails. Data is gathered when an email is read, and the view from the server is shown. If an email is opened, the sender will see all of the recipient’s email activity.

What are the advantages of tracking emails?

Tracking email openings has several advantages:

• If the receiver has opened your email, you don’t have to send any more follow-ups.
• You may reduce the number of emails you send if readers don’t open them regularly.
• Is this real-time tracking? When you know the receiver is checking their email, you may send follow-up emails.
• If someone has read your email more than once in a single day, you may assume they are interested in what you have to say. As soon as the iron is hot, you may go for it!

The Advantages of Email Tracking in Business

Email may have a significant influence on the growth of your organization. New consumers benefit the most from email marketing, which has an ROI of 4,300%.

The problem is that there are several reasons why you may not be reaping the benefits of your investment. For starters, unless you’re monitoring your emails, you may not know if your emails aren’t reaching their inboxes.

In terms of email ROI, deliverability is everything. It’s critical to determine whether the recipient’s email provider is rejecting your emails or classifying them as spam. Keeping track of your emails might help you make better business choices for building your sales funnel.

You can customize your answers and improve your email campaign cadence if you know how often your receiver received the email, how many times they clicked on the content, and how long they stayed on the page.

How to Use Email Tracking to Expand Your Business

Email monitoring allows you to view outcomes in real-time. The ability to make quick judgments based on current information increases your chances of securing a contract, setting up a meeting, or even just beginning a dialogue. Along with who opened and when, you can also find out what device they’re using and whether or not links to your sales deck, landing page, or bespoke quotation were clicked.

First Tracked Email: Send it.

Start a discussion by contacting someone. You won’t have any data to work with if you don’t send an initial email. Make sure your first email is optimized to increase your chances of obtaining a response. As long as it’s not too long, it’s a good idea to personalize it if feasible.

Focus on the things that are most important to you

There is a good chance you already feel like you don’t have enough time in the day to do all you need to do. If you have a limited amount of time, you may maximize it by prioritizing your most promising prospects through email tracking.

If your email generates a response, you’ll know which prospects are most interested. It’s an excellent first step. Those who open the email numerous times or click on the links indicate that they’re interested and should be prioritized for a follow-up conversation.

It’s time to optimize follow-ups.

To send more efficient follow-ups, you should keep track of your emails. Responding to a read email differs from responding to a new email.

If an email you sent was opened or responded to, or if a link in the email was clicked, you may use custom cadences to send different emails at different times. To design a more personalized follow-up email, you may do so if they open your email and engage with it.

Organize Your Lists

It’s essential to keep your list up-to-date to ensure that you’re getting the most accurate information possible. Begin by deleting the folks who never open your emails from your contact list. It’s your choice to delete them or send a last “break-up” email to let them know this is the last communication you’ll be giving them.